學術圖書館的社群媒體經營

經營社群媒體不是一件容易的事，也不是一個人的事，因為社群媒體的聲音代表整個單位甚至機構的聲音，單人經營其實壓力滿大的

加拿大的Saskatchewan Polytechnic Library圖書館成立了social media committee (SMC)，由一組人來協力做社群媒體的經營:

1. 跨組合作
Our committee consists of six members, including four from technical service departments (reference, interlibrary loans, marketing and branch management) and the marketing and user experience librarians.

2. 了解受眾者屬性，使用受眾者多的社群媒體
Don’t try to be all things to all people or to have a presence on every social media platform.

3. 小組成員必須定期聚會討論(實體或虛擬會面都可)
Regular meetings ensure a forum for discussion, brainstorming and (oftentimes) grievances.

4. 保持彈性，尊重每個組員的想法跟創意；食古不化則容易扼殺創意
Have conversations and listen to your members. Allow them to try new things. Nothing kills creativity like rigidity.

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